Easy to Follow Guide


Writing blogs can give you great content to recycle for your social media and should consist of about 300 words to be recognised by well-known internet search engines.

Follow my Blogging Cycle to achieve successful blogs every time:


Top Tips

Always check and double check your title and introductory line, this is key for your Search Engine Optimisation (SEO), add eye-catching sub-headings so the blogs are easy to read and add a photo / diagram.  A blog can come in many formats: a list, a letter, a poem, an interview, etc and provides you with content to recycle over social media.

A-Z Challenge
Social Media Poem
3 Month Content Calendar
Blog Content Calendar

For reference, you can find my own blogs for this A-Z challenge on my website.

If you would like further training on blogs or would like me to write your blogs for your business,
get in touch!


The A-Z Blog Business Challenge Starts Here…  Have fun!

Letter Topic Description Completion Date
A is for A-Z Write an A-Z of your business to think about your key words
B is for Business Overview Write a 300 word blog using some of the words listed above. Write an: Intro, Arrange Content, add a Call To Action, Check the Title and Optimise SEO.
C is for Content Calendar Instead of writing a blog for this exercise, I want you to start thinking about and filling out a Content Calendar. Information on this is at included in this challenge.
D is for Digital Think about which social media platforms you are going to use to promote your blog on after uploading it to your website. Write a blog about how your choice of digital marketing will help you sell your product / service.
E is for Emotional Intelligence Use emotions to connect with your audience.  Has your product / service helped someone solve a problem?
F is for Flight of Fight How do you deal with stress?  Write a blog about a stressful situation at work, how your business dealt with it, learned from it and gained from it.
G is for Goal Setting What are your goals? How did you choose them – was it a real life situation that inspired you?  What’s your story behind your goals?
H is for Helpful Tips In your specialist area, what are the top ten tips to inform / educate your audience?
I is for Inspirations Who / What is your inspiration and why?
J is for Job Description Write your own job description.  This blog will help you incorporate the key words and clarify your role and at the same time, help you perfect your elevator pitch.
K is for Key Words / Phrases If you hadn’t already listed the key words for your business, you will find yourself consistently using the same words.  List these and write a blog expanding on them and become familiar with the longer key phrases which, if repeated across your marketing and website, are very important for your Search Engine Optimisation / internet searches.
L is for Legacy What will your legacy be?  At the end of your business, what would you like to be the reminder of your venture?  What drives you to get to that point?
M is for Marketing Tips Think back to a marketing strategy that worked really well for you.  Tell your story!  Inspire others…  Where did that lead you?  Radio / TV / Newspaper…
N is for Networking The 80/20 marketing rule can be applied to networking too!  80% via social media and 20% face to face.  How do you network?  Inform your readers so they know where they can find you and when.
O is for Opportunities Write about a blog about an opportunity you once had and how you grabbed it with both hands!
P is for Personality Write a blog about your strongest qualities!
Q is for Quality Write a blog about your product / service or yourself and gain confidence in blowing your own trumpet. Use words such as exclusive, best, improved, unique and professional.
R is for Research Continued research is a key foundation to your knowledge base.  Be an expert in your field – readers love quirky, interesting facts.  Write a blog beginning with “Did you know…”
S is for Storytelling Who doesn’t love a good story?  An personable / emotive / funny story can draw in your customers. “Have you got a story to share or tell? “Once upon a time” can help you sell…” For example, to turn your readers into leads, write a blog story to connect with them emotionally.  Use a Setting, a Talk, Opposing views, Reference (to characters) and be Yourself ©
T is for Target Audience Have you defined your target audience?  Write a blog about who you can help with your product / service.  Who do you target?  Is it a particular gender?  A person in a specialist sector?  This is vital for good ROI.
U is for Unique Selling Point (USP) We all have a Unique Selling Point!  What’s your USP and why?
V is for Vlog You’ve now gained your confidence in writing blogs and next up is a vlog!  Great for your SEO and not hard to do. Choose one of your above blogs to help you prepare and follow the clear instructions via this link: http://www.wikihow.com/Make-a-Great-First-Vlog You could even Go Live on Facebook, talking about what you do and using those key words!  You’ve done it in a blog!
W is for Workplace Where do you work?  What are your surroundings like?  Your customers are interested in where the creative process / production takes place…
X is for X or XV lists (10 in Roman Numerals!) Easy to read lists are extremely popular for blogs.  The List format or a Listicle post are easy to read and highlight the key points.  What’s your Top Ten /
Y is for Yes! What gives you that feeling? It’s not often, we feel like jumping in the air with joy and doing the dab (think Usain Bolt!)…  Write a blog about the last time you had this feeling?
Z is for Zealous What do you believe in most for your business?  Is it your passion, your drive? Write about it!

Created by and written by Nikki Ayton ©
A look at how to recycle your blog and content marketing…

The Original Social Media Poem


Have you got a story to share and tell?

“Once upon a time… it can help you sell

A service, a product, a funny tale.

with a creative slant, you can’t really fail.


Write a blog and chop it up

Post on social media, line it up

On Twitter, Facebook, Pinterest and more

Expand your reach, be an entrepreneur.


Photos and videos lead to more views,

Use key words, what’s in the news?

Creative marketing, a content calendar

Give structure, add goals, stay ahead of your challenger.


Write a blog and chop it up

Post on social media, line it up

On Twitter, Facebook, Pinterest and more

Expand your reach, be an entrepreneur.


Use analytics, follow your stats

Look at other networks, follow your top cats

Interact, work out your criteria

Join the digital revolution…

& grow with social media.
Written by Nikki Ayton ©
3 Month Social Media Plan

Use a scheduling programme such as Hootsuite (Free for up to 3 accounts!)




You will need to create a calendar for each month or schedule into your online calendar. See whether you prefer to work from a detailed one week content calendar, a monthly content calendar or 3 month content calendar!


Mo Tu We Th Fr Sa Su
1 BH 2


3 4 5


6 7


9 10 11 12


13 14


16 17 18 19


20 21


23 24 25 26


27 28


30 31



Don’t forget to see what is “trending” and is it relevant to your product / service!



It is best to choose two platforms to focus on and don’t forget the range of visuals you can use to gain more interest!  Videos and images create more interest!

Platforms and examples:

Twitter, Facebook, LinkedIn, Instagram, Pinterest


Free Useful Links

To edit photos:


To create gifs:


Create a photo library on your laptop and break this down into the seasons.  You will be able to reuse the photos / images the following year.



Toptips for success!


Not sure where to find the content?:

Make a note of relevant National Awareness Days



Bank Holidays (BH)

New Year Resolutions (NYR)

#FF Follow Friday – Tweet a list of your key followers or those you want to interact with more!


Other examples:

#TopTipTuesday or #FeedbackFriday

Schedule in a weekly joke, an extract from a blog, a weekly quote, a fact, events and promotion…


*To find the platform which is your ‘best fit’, visit www.tagboard.com and keyword search the name of your business or core product(s)/service(s) preceded by a hashtag (#).


Two Frequently Asked Questions


  1. How many posts a day?
  2. Ideally, think of your “5 a day” for “5 interactions a day across your chosen platforms”
  3. What are key posting times?
  4. Refer to your Google Analytics


Example of a Blog Content Calendar

Target Date for Writing Blog Publishing Date Topic Headline Photo Keywords Marketing


Ensure you use the same key words on your website and in your social media marketing.

Add branding, visuals, hyperlinks, etc to your blogs

Recycle your blog content across social media.

Aim to inform, educate and become a leader in your field.

FREE A-Z Business Blog Challenge
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