Social Media Etiquette

Written by Nikki Ayton, OBB Project Manager

www.optimisingbusinessbroadband.co.uk

 Social Media opens up a whole new world of social etiquette so let’s look at what is acceptable behaviour in this digital world! Don’t forget, how you conduct yourself is a direct reflection on your business! Increased online exposure is essential in today’s world and when used effectively, it can improve brand awareness, improve customer relations and keep you in touch with like-minded persons and your competitors.

No matter what area of social media you are using, #toptips are:

  • Remain polite. Treat others online how you’d like to be treated!
  • Space out your posts throughout the day – use a scheduling tool such as Hootsuite.
  • Fill out your social media profiles fully with up-to-date information and a photograph of yourself. This could be the first impression and where the trust / sales journey begins.
  • Note that business and pleasure don’t usually mix; keep personal profiles separate.
  • Don’t get embroiled in the numbers game! It’s not a competition as to who has the most followers – most businesses will focus on quality rather than quantity.
  • Don’t overuse #hashtags (unless you are using Instagram!)
  • Remember the 80% / 20% rule! Place priority on entertaining, informing and interacting! Most of your interaction is directed at attracting the potential customer whereas only 20% of your post will be about your product / service.
  • Pay attention to all best practices and check your spelling and grammar before you press send!
  • Understand when to post for maximum engagement! Use your analytics to find out when viewers are most active on which social media platform.
  • Ensure you use the right content for the right network and amend the tone of a post depending on the network it’s aimed at.
  • Don’t spread yourself too thinly. Managing social media can take time. Focus on one or two social media platforms.
  • Have fun and keep it social.

Facebook Etiquette

  • Don’t ignore comments! If someone has taken the time to comment on your product / service, give them a professional response.

Twitter Etiquette

  • Be quick to respond to comments and questions. Keep interactions positive!
  • Don’t forget your personality. A personal approach and humour can help support your brand. You are what you tweet!
  • Schedule tweets so as to maintain an online presence but don’t forget the importance of interacting!
  • Refrain from using auto direct messages without reason.
  • Common abbreviations are: #FF (Follow Friday), #BTW (By the way), MT (Modified Tweet – when quoting someone else’s), #RT / #PRT ((Please) Retweet), #TT (Trending Topic).

Google+ Etiquette

  • With direct links to the world’s largest search engine, it makes sense to register as this can be a powerful platform.
  • Keep the conversation going! Mention users and give credit when you share someone else’s work.
  • Use circles to manage your relationships with co-workers and industry influencers. This enables you to share targeted content to the right groups.
  • Don’t forget to format your posts so that they catch your audience’s attention!

Instagram Etiquette

  • Instagram gives your customer not only visual images of your products but can give them a glimpse of your life too.
  • Aim to upload 3 photographs a day but space them out throughout the day.
  • Use a hashtag before every descriptive word listed. An average number of #’s per photo is 11.
  • Engage and interact with others and your number of followers will increase.
  • Instagram is key to sharing a story and for brand awareness, it is key to pick a theme and create photos in keeping with this.

LinkedIn Etiquette

  • This is the largest online professional network so create your posts accordingly.
  • It is an excellent resource for industry updates, job seekers and brands.
  • Personalise your connection requests. Tell them why you would like to connect and thank them afterwards.

Pinterest Etiquette

  • Pinterest Etiquette has its own phrase: “Pintiquette!”
  • Pin all of your content from photographs, infographics, blog posts and videos and pin to appropriate boards.
  • If creating a new board / adding a lot of information, use a scheduling tool to spread your pins out. You are aiming to create interesting and informative boards (known as rich pinning read) for your followers.
  • Give each pin a description so that it is searchable and keep pins in order ie one board per theme.
Social Media Etiquette
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