OBB Digital Consultant talking at the E-Nation Start-Up Event 2016

Did anyone know they were living through such a monumental chapter in history during the Industrial Revolution? With Ironbridge just down the road, we are able to realise that the Digital Revolution is happening now, this has also been called the Third Industrial Revolution. Embrace the technology you have at your fingertips!

Did you know…? Social Media Stats

Did you know that Instagram is the fastest growing social media site? Did you know that Instagram has a higher rate of engagement than Twitter? Did you know a picture is worth 1,000 words?

Gareth very kindly offered his expertise and time to come along and talk at the E-Nation Start-Up event at Shrewsbury College. He’d been asked to talk about Twitter and Instagram for business and as always, his professionalism and ability to communicate with any size audience shone through.

To gain an overview of Twitter and Instagram, Gareth displayed a few stats:

316m monthly users worldwide
15-18m UK accounts
500m tweets per day worldwide
Engagement 0.03%

400m monthly users worldwide
Currently behind Twitter in the UK, 80m photos per day worldwide
Engagement 4%

1.5 billion active users worldwide
31+m UK accounts
4.5bn likes/350m photos pd worldwide
Engagement 0.07%%

Twitter & Instagram Compared

The obvious difference between them is that Twitter is a text-based social networking app and Instagram a photo and video sharing app. Instagram is therefore much more visual and eye-catching and great for brand awareness.  Twitter is more immediate, more interactive and can connect with both B2B and B2C whereas Instagram focuses largely on B2C.

How can Twitter help your Business?

Gareth carried out an exercise with the audience to highlight how Twitter can help a
business. Shouts from the audience included:

Communication – driving traffic to a website – global reach – promotion – networking –
sharing links & stories – SEO – problem solving – search – exposure

He explained that #Hashtags are necessary in your tweets to show you are interested in a particular topic.  Anybody searching for that hashtag can then find your tweet / post. There are, on average, 2 – 3 hashtags per post.

You should aim for 2 -3 tweets per day, for B2B, this should be during business hours and for B2C mostly evenings and weekends.

To measure your success periodically, click on Settings on your Twitter account and then monitor that you are reaching your goals.

To track brand awareness, monitor the number of followers, RTs and mentions.

To track engagement / relationships, monitor the number of RTs, mentions, likes and comments.

To track leads / sales, monitor the number of clicks, calls or emails.

How can Instagram help your Business?

#Hashtags are essential when posting in Instagram.
Gareth advises 2 – 3 hashtags per post but you can add up to 30 relevant hashtags.

There are some excellent filters on Instagram so if you want to straighten your photo, add contrast, brightness or use an array of filters to enhance your image, it is intuitive to use.

Gareth advises posting of an evening and as with Twitter, be interactive. Follow others, like posts and add comments. Similarly to Twitter, there i a search box where you can look for the type of image that interests you.

The Importance of your Content Calendar

Gareth highlighted the importance of creating a Content Calendar to highlight:

  • Your plans
  • Your customer’s interests
  • News from your sector

For a more detailed read on how to use Instagram to help your Business, please click on the link below:


OBB would like to thank Gareth for his support. If you have any further questions, please do not hesitate to contact Gareth on:

Email: gareth.edwards@arrowsmithmarketing.co.uk

Tel: 01384 376299 / 07957 635366
LinkedIn: http://uk.linkedin.com/garethedwards
Facebook: www.facebook.com/in/garethedwards
Twitter: www.twitter.com/arrowsmith_mkt
Instagram: @gazzered

Gareth is looking forward to hearing your stories!

The slides from the presentation are available at:


There continues to be a vast amount of free information on the OBB website: www.optimisingbusinessbroadband.co.uk

With 26 free downloads, a series of webinars focussing on The Cloud and a great
deal of information in our blogs.

If you aren’t already connected, be prepared to take up the benefits of superfast broadband. Make sure you’re ready! Check to see if fibre broadband has arrived:

When and where?

by Nikki Ayton
Project Manager for the Optimising Business Broadband (OBB) Project
Work Website: www.optimisingbusinessbroadband.co.uk
Twitter: @OBBshropstaffs LinkedIn: optimisingbusinessbroadband
Email: nikki.ayton@shropshire.gov.uk

Twitter & Instagram for Business

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