Easy to Follow Guide
Writing blogs can give you great content to recycle for your social media and should consist of about 300 words to be recognised by well-known internet search engines.
Follow my Blogging Cycle to achieve successful blogs every time:
Always check and double check your title and introductory line, this is key for your Search Engine Optimisation (SEO), add eye-catching sub-headings so the blogs are easy to read and add a photo / diagram. A blog can come in many formats: a list, a letter, a poem, an interview, etc and provides you with content to recycle over social media.
Introduction A-Z Challenge Social Media Poem 3 Month Content Calendar Blog Content Calendar
If you would like further training on blogs or would like me to write your blogs for your business, get in touch!
The A-Z Blog Business Challenge Starts Here… Have fun!
A is for A-Z
Write an A-Z of your business to think about your key words
B is for Business Overview
Write a 300 word blog using some of the words listed above. Write an: Intro, Arrange Content, add a Call To Action, Check the Title and Optimise SEO.
C is for Content Calendar
Instead of writing a blog for this exercise, I want you to start thinking about and filling out a Content Calendar. Information on this is at included in this challenge.
D is for Digital
Think about which social media platforms you are going to use to promote your blog on after uploading it to your website. Write a blog about how your choice of digital marketing will help you sell your product / service.
E is for Emotional Intelligence
Use emotions to connect with your audience. Has your product / service helped someone solve a problem?
F is for Flight of Fight
How do you deal with stress? Write a blog about a stressful situation at work, how your business dealt with it, learned from it and gained from it.
G is for Goal Setting
What are your goals? How did you choose them – was it a real life situation that inspired you? What’s your story behind your goals?
H is for Helpful Tips
In your specialist area, what are the top ten tips to inform / educate your audience?
I is for Inspirations
Who / What is your inspiration and why?
J is for Job Description
Write your own job description. This blog will help you incorporate the key words and clarify your role and at the same time, help you perfect your elevator pitch.
K is for Key Words / Phrases
If you hadn’t already listed the key words for your business, you will find yourself consistently using the same words. List these and write a blog expanding on them and become familiar with the longer key phrases which, if repeated across your marketing and website, are very important for your Search Engine Optimisation / internet searches.
L is for Legacy
What will your legacy be? At the end of your business, what would you like to be the reminder of your venture? What drives you to get to that point?
M is for Marketing Tips
Think back to a marketing strategy that worked really well for you. Tell your story! Inspire others… Where did that lead you? Radio / TV / Newspaper…
N is for Networking
The 80/20 marketing rule can be applied to networking too! 80% via social media and 20% face to face. How do you network? Inform your readers so they know where they can find you and when.
O is for Opportunities
Write about a blog about an opportunity you once had and how you grabbed it with both hands!
P is for Personality
Write a blog about your strongest qualities!
Q is for Quality
Write a blog about your product / service or yourself and gain confidence in blowing your own trumpet. Use words such as exclusive, best, improved, unique and professional.
R is for Research
Continued research is a key foundation to your knowledge base. Be an expert in your field – readers love quirky, interesting facts. Write a blog beginning with “Did you know…”
S is for Storytelling
Who doesn’t love a good story? An personable / emotive / funny story can draw in your customers. “Have you got a story to share or tell? “Once upon a time” can help you sell…” For example, to turn your readers into leads, write a blog story to connect with them emotionally. Use a Setting, a Talk, Opposing views, Reference (to characters) and be Yourself ©
T is for Target Audience
Have you defined your target audience? Write a blog about who you can help with your product / service. Who do you target? Is it a particular gender? A person in a specialist sector? This is vital for good ROI.
U is for Unique Selling Point (USP)
We all have a Unique Selling Point! What’s your USP and why?
V is for Vlog
You’ve now gained your confidence in writing blogs and next up is a vlog! Great for your SEO and not hard to do. Choose one of your above blogs to help you prepare and follow the clear instructions via this link: http://www.wikihow.com/Make-a-Great-First-Vlog You could even Go Live on Facebook, talking about what you do and using those key words! You’ve done it in a blog!
W is for Workplace
Where do you work? What are your surroundings like? Your customers are interested in where the creative process / production takes place…
X is for X or XV lists (10 in Roman Numerals!)
Easy to read lists are extremely popular for blogs. The List format or a Listicle post are easy to read and highlight the key points. What’s your Top Ten /
Y is for Yes! What gives you that feeling?
It’s not often, we feel like jumping in the air with joy and doing the dab (think Usain Bolt!)… Write a blog about the last time you had this feeling?
Z is for Zealous
What do you believe in most for your business? Is it your passion, your drive? Write about it!
Ensure you use the same key words on your website and in your social media marketing.
Add branding, visuals, hyperlinks, etc to your blogs
Recycle your blog content across social media.
Aim to inform, educate, entertain and become a leader in your field.